job description :
(Volume , Mix, gross profit, VME etc)
Coordinates with Product Planning, Market Intelligence, Program Development in developing the plan
Life Cycle management of assigned Product line-up to ensure one product refreshment
Coordinate with Program Development, Product Planning and MI for inputs and freezing the plan
Finalise M&S inputs for future products – Contract Database, Volume logic, Price Positioning, FMI & VME spends etc
Coordinate with Product Planning, Program Development, Market Intelligence, Marcom & other relevant functions
Lead the launch plan of assigned products for product GTM
Plan, Co-ordinate with upstream on program schedule
Develop launch plan in coordination with Marcom, PR & other relevant functions
Develop strategy for the Product Pricing in line with Market development to ensure desired product competitiveness
Tracking of Price movement of competition
Periodic review of the same and propose price up / repositioning as per need
Define & Develop action plan to deliver Sales Volume & Profit as per target
Co-ordinate with all the stakeholders – Sales, Marketing Planning, Marcom for development and execution of plan
Product owner to cascade relevant information for sales training & PR communication
Co-ordinate defining & communicating key product messages for sales training, PR communication, media agency & other relevant functions
