Audi India Recruitment for Service
Analyst
Education Qualifications : B.E/ university
degree, MBA preferred
Experience : Experienced
Location - Mumbai
Roles and Responsibilities :
1.Service Market analysis and
activities
2.Exploits the market for workshop
services with detailed knowledge of the service business and targeted
deployment of marketing instruments.
3.Develops campaigns and offers and
ensures they are introduced
4.Monitors special market
characteristics (e.g. customer structure)
5.Regular monitoring and analysis
of customer and competitor behaviour in the service market, to quickly identify
promising market opportunities;
6.Evaluation of information on
changes in the environment (infrastructure, industrial locations, demographic
trends); monitoring and analysis of changes in market share in individual
service areas.
7.Developing strategies in order to
increase Service market shares - both as a proportion of servicing and repair
hours
8.Creating a range of products and
services oriented to customer needs and beating the competition (e.g. express
service, clever repair etc).
9.Determining appropriate market
prices for different services and customer groups (e.g. "do it
yourself", segment II/III customers).
10.Design of custom advertising and
promotional measures and use of centralised campaign packages and promotional
materials (e.g. Service Advertising Manual).
Service Programs:
1.Development of specific measures
incorporating existing Audi Service programmes
2.Closely monitors effectiveness of
service programs and makes corrections based on market needs
3.Monitors and negotiates contracts
with Service market vendors (e.g. Engine oil vendors etc)
4.Administers and maintains Audi
HSO systems and ensures usage by dealers
5.Closely works with Parts and
Accessories manager to develop various offers
Service Systems:
6.Dealer Management system and
interface systems requirements coordination with IT dept.
7.Take up network and Audi business
process requirements with DMS team and implement
8.Follow up and coordinate with
dealers and IT team for rollout and process set up.
New initiatives on DMS/IT
Pre-requisites
1.B.E/ university degree, MBA
preferred
2.Well Experienced in
automotive/retail industry in similar position
3Excellent english communication,
presentation and analytical skills
4.German and Hindi appreciated
